After producing “Carmenere Adventure”, this week a new campaign was confirmed from September 1 to December 15, and it is called “Wine Terrroir Adventure”.
It will be a motorcycle trip form Santiago to New York City, which will visit different Terroirs in Latin America and the US. The goal of this promotional campaign is to discover the best wine producing regions, from which all the footage needed to produce a documentary about wines and adventure motorcycling will be filmed.
This promotional campaign considers a 25,000-miles trip across 18 countries and Social Media will play an important role and throughout the Twitter account @WTAdventure and Facebook “Wine Terroir Adventure”, from which the rider – Cristian Munoz – will show pictures, news and updates from the trip while he discover unique wine appellations.
One of the main goals of this journey is to visit wineries that produce Ultra Premium and Luxury wines that truly represent their Terroirs. Along the route through The Americas, Cristian will interview winemakers, sommeliers, wine journalist and bloggers, consumers and restauranteurs, and have first-hand experience with the local wine community in order to understand the importance of Terroir in the production of high-end wines.