I have a question that has most likely been raised here, but I would like to know your current opinion.
I live in Spain, and the wine selection in this country is extensive. Including wines of very low quality. Working with many suppliers, shops, and wineries and I know very well that 90% of buyers are not very knowledgeable about wine and often rely on the cost and opinion of the sommelier. In this regard, the question arises, how popular are services for the sale of wine by subscription? When they can choose for you and offer something new.
Could such a service be interesting for popularizing wine in another region? For example, a subscription to Spanish wines for customers from Germany or vice versa.