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timcan,
I had the '97, and while I thought it was worth the price, it's not really representative of Gaja's other wines. I had it at a "super Tuscan tasting," and it was presented as a Sangiovese blend; beyond that, I don't know what's in it. As I recall, it was not a wine meant for aging, and I think you could get a fairly accurate read on it while it's still young, so I would recommend trying a bottle to see if you like it. Good luck.
It's quite surprising, considering that we're talking about a Master of marketing named Angelo Gaja, but this is the situation:
the first wine from the new Ca'Marcanda Estate in Bolgheri, it was given the same name that was previously held by ANOTHER wine, coming from ANOTHER Gaja's estate (Pieve Santa Restituta, in Montalcino), and the name is Promis.

As you can see, the labels are completely different; much more important point, while Montalcino's OLD PROMIS was a wine mainly made out from the Sangiovese grape, and had no major ambitions neither in quality nor in ageing potential, Bolgheri's NEW PROMIS is 55% Merlot, 35% Syrah and 10% only Sangiovese.

Furthermore, while Ca'Marcanda is a strictly original and brand new enterprise, and everything, the cellars, the vineyards, the concepts of the wines themselves are completely new, in Pieve Santa Restituta, Gaja took over an existing structure, and tried to adapt it to his own commandaments.

Quite a puzzling situation, as you can see.
My trivial suggestion is not to consider any impression you might have had from the wine called Promis, if you got it in a white label with some green and red stripes of paint, from vintages previous to 2000, saying "Pieve Santa Restituta - Montalcino".
The new label, parted in 4 triangles by two diagonals, two in dark blu and two in white, vintage 2000, saying "Ca'Marcanda - Bolgheri" (or Castagneto Carducci, I can't remember, but it's there) is a completely new wine. It is the entry level bottling, and two further labels are coming out ("Magari", and the top label named by the Estate itself, "Ca'Marcanda"); in Italy it costs about 20-22 Euros, but it should be a good deal (I mean a good QPR, and for Gaja it's not such a frequent thing).

I still didn't drink it, if you taste it before me, just put your TN on the Forum, I'll be back with mine as soon as I'll have uncorked my first bottle.

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