This is awesome, pure marketing genius!

So, you buy a piece of land in Napa. It's not big, say 2 acres. You grow some Cabernet Sauvignon there and produce a few barrels of wine. You may even make a decent wine, who knows? Now you're faced with this- sell your 2000 bottles of wine for $20 each (you gross $40,000), or try to sell about 100 bottles at an average of $400 each (same $40k), all the while pushing yourself off as some mega-guru of wine who lives the ultimate life.

It's classic marketing- you're not selling wine, you're selling a lifestyle! Genius!

If you think this has never been done before I would suggest you google "Harlan", "Screaming Eagle", "Bond", and "Colgin", not to mention those new idiots Levy and whoever. Would anyone out there argue that we're NOT buying into this kind of crap when we fall for the cults or the first growths or whoever?
This has to be the funniest website I've ever encountered. I can only assume this is an elaborate joke.

I especially liked the fact that he will come and visit you and your spouse for $5000.00 and share his wines with you. Hilarious!!

Check out his blog on the 2007 harvest Big Grin

"2007 Grapes Looking Mighty Fine

The grapes we use for Ghost Horse wines are looking great right now. When will this year's harvest begin? I honestly don't know; as I say every year, it really depends on what Mother Nature does the next two to four weeks. That's why this time of year can be so exciting--the unpredictability of the weather in terms of temperature during the day, temperature at night, and so on. Needless to say, at this time of year I stay in close contact with my vineyard crew. We're looking for the fruit to reach those "perfect' numbers (based on our experiences over these past 25+ years) in terms of sugar and other factors. That's really one of the big reasons Ghost Horse wines are so amazing: the care that goes into the grapes and the quality that results because of our efforts."

He really knows what he's doing!! Check out his knowledge of the wine-making process.


Big Grin
The Rage Against the Machine song that is playing in the intro is "Bulls on Parade" anyone see the irony there?

I hope that it is a joke... the shotgun with the glass of wine picture is classic. That must be a new vineyard managment technique? Really... I am crying because I am laughing so hard. I wonder what he pays his marketing company?

Roll Eyes CD
It's not a joke. Thise site exemplifies what is currently driving the high end market of wine. The buyers are usually new to wine and new to wealth. First growths are driven by the desire for status. Cult wines are driven by the desire for exclutivity. This is why I could never rationalize buying wines like that as I buy wine strictly to drink, not impress others. There is nothing wrong if you want the best, but the price is now driven mostly by factors other than wine quality. That said, that site is more over the top than a bad Australian wine, and you can't help but laugh.
quote:
Originally posted by Cal-Duck:
The Rage Against the Machine song that is playing in the intro is "Bulls on Parade" anyone see the irony there?

Great band & great song. There is a ton of irony there as RATM stood for revolutionary & social change.

quote:
Originally posted by vinole:
Cult wines are driven by the desire for exclutivity. This is why I could never rationalize buying wines like that as I buy wine strictly to drink, not impress others.

This is why the business plan of PetrusLabels should be highly successful. Just buy some labels and affix them to a bottle of wine. You’ve just made an impression on anybody coming into your house. For some guys this should be better than Viagara.
TN: Ghost Horse Vineyards Cabernet 2005 - In the glass, black like Metallica's 5th album. Nose of elephant dung and gun powder. On the palate, the dung fades into chocolate covered cherries that glide across the tongue like skis on fresh powder. A nice acid lift reveals traces of yellow snow. The finish is smooth and long as the barrel of my 12 guage, leaving behind tannins the size of skeet shot. Recommended.

You have to visit the website to get this one.
quote:
Nose of elephant dung and gun powder. On the palate, the dung fades into chocolate covered cherries that glide across the tongue like fresh powder. A nice acid lift reveals traces of yellow snow. The finish is smooth and long as the barrel of my 12 guage, leaving behind tannins the size of skeet shot.


Oh... My... God... Eek
From the Levy thread:

My rough estimates:

To cover costs of goods sold they must sell = 225 bottles
To cover C.O.G.'s plus salary = 450 bottles
C.O.G.'s + salary + owners fee at $200 per hour for time spent = 950 bottles

Basing that on a 500 case production, using one full time person as assistant winemaker and the two owners spending 500 hours each on the project.


Means they need to sell 80 cases to keep this business going and making a good profit.
quote:
Originally posted by Powell Yang:
To the best of my knowledge, Todd Anderson has no problems selling these wines. More power to him that he can find customers for these bottling.


Well sure... I mean if you have dung that fades into chocolate covered cherries as it glide across the tongue... how could you have a problem selling it?
This has to be a spoof of some kind. The domain name of ghosthorsevineyards.com was setup in 2000 and the regestered owner is todd@connvalleyvineyards.com. There is no website.

The domain name ghosthorseworld.com was setup 02.2007 and the contact information is withheld.

So are we to assume that ghost horse vineyards decided not to use the domain name tied to the vineyard and instead made some goofy website?

Is it possible that the wines and prices are real, but the ghosthorseworld website is a spoof setup by someone else?

That's my story and I'm sticking to it.
Wine Spam,
THANK YOU for the link; you've made my day! I loved the only comment (anonymous, of course) on the site: "Wow!! I wish I was Todd! Todd is sooo cool. I love the cool picture of you on your cool car with all your cool stuff while your holding your gun and wine at the same time...awesome!!" Does anyone else automatically hear this in the voice of Eric Cartman? Big Grin

C'mon. Who could resist a wine that has, "achieved beyond-cult status among affluent wine lovers," the OCCULT wines of Ghost Horse World, made by the legend, the magician, who can craft "head-cracking wines year after year regardless of what challenges Mother Nature throws his way..." Oh, yes, a head-cracking wine for me, PLEASE! Big Grin LMAO
quote:
Originally posted by snipes:
Is it possible that the wines and prices are real, but the ghosthorseworld website is a spoof setup by someone else?

That's my story and I'm sticking to it.

I still can’t believe that you guys think this is real. As I mentioned previously, I believe that Todd is poking fun at Harlan, Screagle, Bond, and all other cult producers. If Todd is not laughing at the cult producers, then I agree with snipes and think that someone set up this website and is making fun of Todd.
quote:
Originally posted by Altaholic:
I still can’t believe that you guys think this is real. As I mentioned previously, I believe that Todd is poking fun at Harlan, Screagle, Bond, and all other cult producers. If Todd is not laughing at the cult producers, then I agree with snipes and think that someone set up this website and is making fun of Todd.


There are cellar tracker notes and inventory. Todd's blog references the website.
The eBob thread includes people who have tasted the wines with Todd.

Todd is poking fun at Screaming Eagle, Harlan, etc., but he's doing it by selling wine starting at $500. Has it been mentioned here that if you buy enough he'll deliver it personally anywhere in the world?

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