So if the wine companies decrease their alcohol level, will the cult wines be more available
So they reduce the level from 15% to 12% . There would be a 20% more wine. Dumb logic. Cannot believe that the wine would taste the same, no matter what Makers Mark says about their brew.
Anyhow bourbon buyers soon will be drinking a slightly watered-down Maker's Mark bourbon. Maker's Mark announced the change Saturday. Maker's Mark Chief Operating Officer Rob Samuels says reducing the alcohol from 45 to 42 percent is the only way to meet higher demand. Samuels told the brand's "ambassadors" (fans) via email Saturday that the company couldn't keep up with demand for the bourbon worldwide. So it's cutting the alcohol from 90 proof to 84 proof, a 3 percent decrease, to put more bottles on the shelves. Samuels says the taste will stay the same.