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Originally posted by PurpleHaze:
The problem with your question VT, is that a limit can be adjusted in a moment's notice. I've raised mine several times over the years. Actually lowered it a couple times during the same period!

You are right of course. My limit has changed, and I'm sure it will again. Maybe I should change it to "your current limit".
It's really crazy this thing we do. A number of years ago I considered a $30 bottle of wine to be very expensive and rarley purchased above that. No I am on too many mailing lists and the price just keeps increasing year in and year out.

Not sure where it ends...but when Harlan at $450 makes Robert Foley at $110 seem like a bargain (and arguably it is) we've all lost.
I have not broken 4 digits yet. I have no plans to, but will never say never. As you gain knowledge and discernment in certain areas, wine, food, clothing, it seems to always end up causing you to spend more than you ever thought you might. The important thing is that you receive adequate value for the dollars spent.

EDIT: If you are unwilling to spend more than 2 digits on a bottle, does that mean you have to rule out certain things? Things like port with a decade or two on them? Large bottles? Stellar vintages several years down the road after it has become evident they are stellar? Basically, are you limited to recent releases in regards to age worthy wines?
Last edited by chilicat
I will never pay 4 digits for a bottle of wine. However, I'm not in the business of buying & selling wine, and have only rarely sold a bottle of wine. I find it reprehensible when I pay 3 digits.

I remember in 1977 when two business associates bought two bottles of wine at dinner for $100+ per bottle. That was a shocking event, as many wine lists didn't have 3 digit wine prices.

Why do you think there have been so many new wineries built within the past 10 years? Because 25.4 ounces of fermented grape juice has an incredible profit potential, which also causes the land values to increase. Somehow, I think the Internet is the blame for this mania. Focused communication; and it seems as if the new Wineries really don't even have to advertise very much----just create a following on the Wine Boards, and you all know the rest!
My limits are more dictated by my budget. Daily drinkers need to stay in the 15-20 range for us, and I've been trying to even lower that. Wines I purchase for aging a while and/or occasion wines are usually in the $40 to $60 range.

As my purchases go up and as I've starting buying off a few mailing lists, I have come to the point where three digits seems like it needs to be for an anniversary or other very special occasion. Outside of those events, I can't help but think, if a buy a bottle of X Wine, I have give up 2-3 (or more) of another wine.
The proverbial two edged sword, the internet allows an incredibly fast conveyance of information. As much as it allows many to become aware of something special that might otherwise go overlooked, it's also been a great impetus to allowing a fair playing field as far as retail pricing. The best of a true market. A quick search on W-S often reflects prices varying 100%+ for some wines. No longer is one captive to a local distributor/retailer's monopoly on a local market.

Overall, I think it's for the better. Whether one chooses to chase cult type pricing is an individual decision.
Right now I see no reason for a budget. I do not spend money I cannot afford to and I only feel a bottle of wine is worth so much. I have not cracked 3 digits either. I could see myself doing it occasionally for a special bottle of wine, I have thought about it, I just have not done it yet. I intend to drink stuff around the house that is $15-$25. For off-lines $40-$60 and maybe a few of those mythical 3 digit bottles.
Originally posted by latour67:
Somehow, I think the Internet is the blame for this mania. Focused communication; and it seems as if the new Wineries really don't even have to advertise very much----just create a following on the Wine Boards, and you all know the rest!

I know what your point is but the Internet can not be blamed - it is simply a tool that has increased the effectiveness of the marketing efforts. Greater access to information for the consumer and to the market with that information for the wineries and wine brokers has increased the speed of communication. So did the Pony Express, Railroad, Telegraph...etc.
The prices go up because people buy the message that "XYZ wine is so good that if you know anything about wine, or are any kind of collector you just gotta have it."

It is the desire of the consumer who has the means to spend and whose sense of value is suspended that succumbs to the message. The consumers rationalization makes the purchase possible.

The means of communication through the Internet simply makes it easier to entice impulse reactions.

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