Twice in the last 2 weeks this has happened to me. First, I found a wine I was interested in, listed at $49.95 on wine searcher and the store's website. I wanted to confirm that the store had the red (and not the blanc) and how many bottles they had, so I sent an inquiry. No response. I checked back a few days later, and the price was $57.95 (*NOTE that at the time I checked back, I did not recall that the original price on this site was $49.95 -- I had been looking on a few sites for this wine, when I saw the $57.95 I assumed that was the price this store had when I originally inquired; when I went back and checked my e-mails and found that I still had the web-page for the site open on my computer at home, I confirmed that the price had been listed at $49.95 a few days earlier). I again sent an inquiry through their online indicating I wanted to purchase and wanted some info, again I got no response. A few days later, I decided that I would send one more inquiry, and if they did not respond I would just order it (and indicate in the memo portion of my order that I only wanted the wine if it was the red version). No response that night, so the next day i went to order. Price had been raised to $67.95. I was extremely annoyed. This was not a recently released or in-demand wine at all. The other listings that I had seen for the wine had not changed, no inventory had disappeared from the other sites that I was looking at. It seemed to me that this store had seen that I had expressed interest and instead of responding to my inquiries had increased the price.
Then in the last week, I again searched for a MUCH higher priced item that I had been looking at for some time. I found it listed on winezap, wine searcher, and the store's website at price X. I phoned the store, the store confirmed the price to me, I expressed my interest and said I would likely order within a few days. I then e-mailed a question to the person to whom I had spoken at this store, asking for confirmation of certain details (I wanted confirmation IN WRITING of these details, because of the extremely high price of this item), and said that once they confirmed back I would let them know within a week if I could buy it. So, I certainly did not order it or say that I was 100% going to order it, but I was pretty clear on the phone that I wanted it and in my e-mail that I was interested once they confirmed the details in writing to me. Well, the person did not respond to my e-mail (sent on Wednesday) which annoyed me, and while I was browsing some other items, I checked the item again (they had 4 in stock when I called (that number was not listed on the website), this was something that had been listed for almost 1 year, and the price that this retailer had was similar to the prices that I had seen at other retailers over the past year). Shockingly, they had raised the price of this item by 62.5%. I just e-mailed the company, will wait for a response and then post the item and their response.
How would you feel if a store had an item in stock for a long time, you called them to say you were interested in the item, and they then jacked up the price by 62.5% before answering the question that you wanted an answer to before you purchased?