Had a friend give me an issue dated May 31st 2044 of Wine Spectator that had a full page picture of a coffee cup and coffee bag background. My friend is a subscriper. I went to the local news stand and found the same dated issue, but the cover was different. The articals inside are the same, but a different cover picture. Is this commen?
Original Post
Indeed, the May 31 issue was released with two covers. Subscribers' copies featured coffee, while newsstand copies featured 2002 Burgundy. But the contents were identical.

This is not unusual in the magazine business, but it is not common with Wine Spectator. In this case, we felt that while the in-depth report on coffee was the true "cover story," newsstand buyers might be confused seeing coffee on the cover of a wine magazine. It was simply a way to catch the attention of two different audiences without compromising the editorial balance of the magazine.

Thomas Matthews
Executive editor
Seems like a logical explanation on why "Coffee" picture is not on cover of newsstand copies. Doesn't bother me. It does seem like this happens once or twice a year, but I may be mistaken. I don't pay that close attention. Is criteria similar on other occassions? If cover on copies to subscribers is not directly wine-related, WS picks a wine-related article in same issue and uses picture connected with that article on cover of newsstand copies?

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