so many posts recently have talked about outrageous markups on wine lists.

Everywhere I have worked, the markup was between 2-1/2 and 3 times wholesale cost. Unless we had one fabulous bottle left in a vertical that, if purchased, would bust the vertical listing, then the price went so high that no one would buy it. Kinda sucks, but some owners reason that it makes a better list, and a better chance to be listed in the WS awards. (I don't make the policy, I just sell what I got!)

Those of you in the biz, what do you normally do?
Original Post
quote:
Originally posted by asv:
Do you only eat at restaurants that mark up even more?! Or do you just stay home?
OK, let's put it this way. I expect a 3X mark-up for "lower end" wines... stuff you'd get at Outback (Greg Norman, Rosemount, etc.). However, if you are marking up 3X on better wines (charging $210 for a $70 Brunello, for example)... I won't eat at your restaurant. I'll find others.
I wish that wine-searcher.com had a cellphone version.
That way you'd be able to work out the mark-up easily.

I sometimes try to find a wine on the list that I know the price of, then assume a consistent mark-up. Any price more than 2X full retail or 3X Costco is excessive in my view. There's an italian called Piatti near me that charges 4X Costco (about $64 for Acaia Pinot Noir) - when I go there I always BMOB ($10) or drink lemonade.

I hate paying the bottle price for a glass, but that seems to be typical in many places.
mwag,

I think you are confusing mark-ups with retail, not wholesale. 3x wholesale would not even be close to 3x retail.

For my parents list in OR I go 3x for glass pours and the other lower end wines. 2.5 times for anything under $20 wholesale and 2x for anything over $20.

Market in St. Helena has a standard retail + $14 pricing on all of the wines on the list since their corkage is also $14.
If the wine list is creative and includes wines I generally don't see on the liquor store shelves, I might be able to being myself pay 3 or 4x retail.

BUT..... there is no friggin' way I am paying $40 for the usual suspects like WB, Rosemount Diamond Label, Columbia Crest, etc.

As I stated in another thread, I tend to BYOB if I can and if I can't I will order a cheap glass of house red with my meal if I can't get a decent bottle without paying too much.
most of the places that I have been to, or worked in, have charged on a sliding scale. 2.8-3X Wholesale is normal, until you start hitting about $75 per bottle, then they start scaling it back quite a bit. There are gross exceptions out there, but that has seemed to be the norm. There is a Great little restaurant in South Boston that has a nice list, fantastic food, and charges wholesale + $10. Of course, I have no idea how they keep their bills paid! I'm sure we would all freak out if we knew how much the pair of pants that we bought last week cost.
quote:
Originally posted by asv:
so many posts recently have talked about outrageous markups on wine lists.

Everywhere I have worked, the markup was between 2-1/2 and 3 times wholesale cost. Unless we had one fabulous bottle left in a vertical that, if purchased, would bust the vertical listing, then the price went so high that no one would buy it. Kinda sucks, but some owners reason that it makes a better list, and a better chance to be listed in the WS awards. (I don't make the policy, I just sell what I got!)

Those of you in the biz, what do you normally do?


The "rule of thumb" is 2.5 * cost for a bottle, 3 * per glass. Depends where you are, check out prices near you with similar menus.
Redsocks, If you ever decide to come out to the berkshires, you can count on No Corkage or maybe myself opening something great for you and your wife. BTW, we are doing a wine dinner with Gaffigna on thursday this week. you should come to this dinner. Cesar Azevedo will be here to discuss the wines.
Are you coming to Tanglewood Wine Festival this Weekend???




Graffigna Winery
Cesar Azevedo Wine Director Allied Domecq Argentina
Thursday July 21st 2005
6:30 PM


Wellfleet Oysters with Champagne Mousseline and Caviar
Champagne Perrier Jouët, Grand Brut

~ ~ ~

Seared Maine Diver Scallop, Butter-Poached Lobster and Gooseneck Barnacles
Carnaroli Risotto, Saffron and Spring Peas
Villarei, Albariño, Rias Baixas, 2003, Spain

~ ~ ~

Sliced Squab with Truffled Lentil Salad and Garlic Flan
Graffigna, Malbec Estate, 2004, Argentina
Graffigna, Malbec, “G”, 2003, Pedernal Valley, Argentina

~ ~ ~

Roasted Shoulder Tenderloin au Poivre
Crispy Italian Polenta, Red Wine Sauce
Graffigna, Shiraz Estate, 2004, Argentina
Graffigna, Shiraz, “G”, Pedernal Valley,2003, Argentina



Buttermilk Panna Cotta


$85 All Inclusive
Bez, those are the places that I do most of my purchasing. Wink If you look at it as a standard rule of thumb (Large retail, supermarket, liquor stores), the majority of wine at retail is sold at full pop.

If you take a $15 bottle (MSRP) the front line wholesale will be $10. In many states, buying volume gets a better price. The same $15 bottle may come down to $8(WS) and then the retail price is $12.

Better, higher volume accounts may seem cheaper b/c they are sacrificing margins when in reality they are buying in greater volumes and applying the same markup. You as the consumer get the benefit of their ability to sell lots of wine.

Discount places like Costco, LA Wine Co, Bottle Barn, Sam's (Chi, most of the smaller margin wines are designed to bring you in the door) usually run on 10-14% margins (not mark-ups) and pump out box after box.
board-o, My mom always told me if you can't say something ... you will enjoy your self much more at tteppers' place. If you like come to the Inn. We are not far from Tanglewood and would extend the No Corkage Fee policy to you also. Ask ttepper if the Inn is a place you would like to stay.
Cheers,
quote:
Originally posted by whineguy2003:
Redsocks, If you ever decide to come out to the berkshires, you can count on No Corkage or maybe myself opening something great for you and your wife. BTW, we are doing a wine dinner with Gaffigna on thursday this week. you should come to this dinner. Cesar Azevedo will be here to discuss the wines.
Are you coming to Tanglewood Wine Festival this Weekend???




Graffigna Winery
Cesar Azevedo Wine Director Allied Domecq Argentina
Thursday July 21st 2005
6:30 PM


Wellfleet Oysters with Champagne Mousseline and Caviar
Champagne Perrier Jouët, Grand Brut

~ ~ ~

Seared Maine Diver Scallop, Butter-Poached Lobster and Gooseneck Barnacles
Carnaroli Risotto, Saffron and Spring Peas
Villarei, Albariño, Rias Baixas, 2003, Spain

~ ~ ~

Sliced Squab with Truffled Lentil Salad and Garlic Flan
Graffigna, Malbec Estate, 2004, Argentina
Graffigna, Malbec, “G”, 2003, Pedernal Valley, Argentina

~ ~ ~

Roasted Shoulder Tenderloin au Poivre
Crispy Italian Polenta, Red Wine Sauce
Graffigna, Shiraz Estate, 2004, Argentina
Graffigna, Shiraz, “G”, Pedernal Valley,2003, Argentina



Buttermilk Panna Cotta


$85 All Inclusive


Thanks! I can't make it on Thursday, but I do appreciate the offer. Actually, we are doing an event at Jury's in Boston next Tuesday with Allied. Cesar will be there to discuss the same wines, I would assume. See ya soon!

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