It's a commonplace in marketing that if your top priced product is selling well, you should introduce another at a higher price. If you do not, someone else surely will.
No one is being forced to pay these prices.
quote:Originally posted by Golf&Pinot Nut:quote:Originally posted by Stefania Wine:
I'm not charging enough
Face it - you just have bottle envy
My initial thought was rather crude actually.
Going back to my training in Economics if you really are having trouble impressing people with how impressive your size is does it make more sense to:
A: Spend several million dollars on starting a cult-wantabee winery with huge impressive etched glass.
B. Get a ***** implant.
quote:Originally posted by Stefania Wine:
I'm not charging enough
Agree! I got your mailer yesterday (for the first time) and the prices were a breath of fresh air!! Look forward to placing my order and trying your wine!
quote:Maybe it would help if, instead of thinking of it as $175/bottle, if you thought of it as 1/2 the price of L & M!! Its all a matter of your perspective.
By the way, I think it is safe to say that Merus is now "approaching" $175/bottle.
GPN--- Yes, and I wouldn't buy either one, L&M or Ardore. These wines are such a big turnoff, because of the introductory pricing. You know right from the start where they are going with their prices, whereas, Merus started in a lower range and raised prices to their current level of $750 per six, or $125 per bottle, over a 8 year period.
Realistically, one must be prepared to drop off a mailing list quickly, and not be continuously stepped up to the next level. I dropped off the Bankiet list because prices were continuously raised, and they were even less than Ardore.
I suppose Mark Herold will be looking at the success of Ardore and try to anticipate the rate of list attrition before deciding on the final price for the 2005 Merus.
quote:Originally posted by Stefania Wine:
I'm not charging enough
Well if I'm ordering, at the very least you know I think it's a bargain! A bottle of Ardore, or 6 bottles of Stefania Cabernet! I'll take the Stefania, thank you very much!
quote:Originally posted by latour67:quote:Originally posted by Stefania Wine:
I'm not charging enough
Well if I'm ordering, at the very least you know I think it's a bargain! A bottle of Ardore, or 6 bottles of Stefania Cabernet! I'll take the Stefania, thank you very much!
I certainly agree with this. Maybe I need to get on Paul's list.
Latour,
I admit you are right. I hate to do that too.
I've stopped going to some restaurants in NY because I thought their prices were insultingly high and I haven't bought high price Bordeaux since the 1998 vintage for the same reason. (The highest I've gone now is for La Mission in 2003 and 2005.)
But, the Ardore sounded good and worth a taste and these days $175.00 isn't so high. So, sorry and I'm certainly willing to share the wines.
Derek
I admit you are right. I hate to do that too.
I've stopped going to some restaurants in NY because I thought their prices were insultingly high and I haven't bought high price Bordeaux since the 1998 vintage for the same reason. (The highest I've gone now is for La Mission in 2003 and 2005.)
But, the Ardore sounded good and worth a taste and these days $175.00 isn't so high. So, sorry and I'm certainly willing to share the wines.
Derek
GPN--I also agree-----get on the Stefania list, and stay off those gougers lists, and you will be rewarded.
acaronianasa--What else can I say when you offer to share? I'll bet that Ardore tastes great.
Enjoy!
acaronianasa--What else can I say when you offer to share? I'll bet that Ardore tastes great.
Enjoy!
i need to sign up for another $100+ cab like i need another hole in my head. I really hope Hestan stays reasonable at $75 ish, but am worried the price will be going up this fall for the new release.
quote:Originally posted by Stefania Wine:
I'm not charging enough
I think I am.
But my bottle isn't big enough.
Camille Benitah is doing some consulting work for us this year (assistant winemaker at Merus) -- should I raise my prices on my cabernet too? 
KarenT
www.jeanedwardscellars.com
KarenT
www.jeanedwardscellars.com
quote:Originally posted by KarenT:
Camille Benitah is doing some consulting work for us this year (assistant winemaker at Merus) -- should I raise my prices on my cabernet too?
KarenT
www.jeanedwardscellars.com
Please don't, its already successful as it is!
Okay, I'm on Jean Edwards list too, along with Le Cadeau, Match, & Stefania! I support your local forums poster.
As someone who has bought Paul's, Randy's and Karen's wine, let me say "thank you" for staying reasonably priced and within reach of the many, rather than the few. Excellent quality, top notch customer service and reasonable prices.