Skip to main content

Replies sorted oldest to newest

Originally posted by TERPS:
As long as people buy it in which they will these wineries will continue to charge these prices. Best part is they hold you money for 14 months before you get any wine. I guess they are going the Harlan way on that one. Thats some nice interest in the bankSmile

Better than the bank, some of the top utility/energy funds returned in excess of 30% in the past year. By that math, if even just 1000 people buy a bottle at $350 per, that is in excess of $122,500 for 14 months – and I didn’t even bother to compound anything!! This is a nice little racket the wineries have going on.
ALT I agree with you 100%. Charging that there is no way they are not making some nice coin. Then to ask you to pay 14 months before you get wine thats over board. So far Harlan is the only one I know that holds your wine for 18 months after you have already paid for it. I hope this is not going to be a trend. I dont see any reason why you should have to pay for it any more then 4 months in advance.
No price is too high to experience the terroir, or, if you'll indulge my high minded concept, the sense of place one can experience in a wine of this precocious, corpulent and prodigious, euro-beautiful character with oodles of drawn blood, pain grille', melted road tar and espresso roast and a finsh that last upwards of 53 seconds.

sorry, I couldn't resist. Cool
I got this mailer yesterday, and promptly discarded it after contacting about a dozen friends and a couple retailers - I found ZERO interest.

What disturbs me is when I get my email offering from Colgin today, and $250 seems CHEAP!!!

I remember buying 1996 Bryant at retail for $69.99 about 8 years back, and having a tough time opening that puppy!

Times sure have changed...
What a joke!

The problem with chasing a wine like this is that those who are in the top 2% of the income bracket (many people here) are feeling the pressure to chase those who are in the top 0.02% (not many people here). Work it out, there are probably 15,000-20,000 of those sorts in the US, and 100 times that many top 2% earners (1.5-2 million). If you are not one of those 15,000 you should be careful trying to keep up....

I am not buying any Levy McClellan. I'm not sad about this in any way.
I got the Levy McClellan mailer yesterday. I laughed at the $350 one-bottle case. I noticed that they haven't even bothered to qualify to ship to New York. Also, I didn't see how much they were planning to soak their customers for shipping.

I did e-mail them the following:

I received the invitation for your 2004 offering.

When I was first alerted to your venture, I was looking forward to experiencing your wines over time and seeing the vintages develop. However, at $350 per bottle, you would be enjoying the ‘experience’ more than I.

Good luck finding greater fools. Plenty exist.

In the meantime, please remove me from your mailing list.

The sent the following, presumably standardized, reply:

Thank you for your interest in LEVY & MCCLELLAN and for your email correspondence. We are sympathetic to your sensibilities and respect your decision not to purchase our recent offering.

We regret that the price of our wine may exceed the amount some customers can feel good about spending for it. Producing our wine is a very capital intensive undertaking and yields a limited amount of bottles. This, combined with numerous market forces, make the wine more expensive. We make every attempt to price the wine fairly, relative to products of similar quality. We feel that the quality merits the price being asked, yet recognize that not everyone can afford to enjoy.

Thank you for your consideration and interest.
The whole venture might make an interesting feature story someday.

Although the quality of this wine will likely be superb, it is a high risk purchase at $350 per bottle. When you take into account that before the first bottle is shipped you must pay for TWO vintages coupled with the fact that the 2004 did NOT receive 98-100 points from Parker, you've got a problem.

Had they charged a more reasonable $100-150 per bottle for their first vintage, they certainly would have developed strong customer loyalty. At $350 there will be virtually no customer loyalty and with subtantially limited or no profit potential for flippers this wine may not be in favor. Good luck Levy McClellan you're going to need it.
Originally posted by latour67:
From what I read, the ebob poster's are also turned off by the $350 ridiculous pricing. Also, I have yet to receive the offer!

Take a look at the Ebob thread. It's amazing as to how much they have already ordered. Sure there are quite a few scoffing at the price, but with only 200 cases of the stuff (according to Parker), I think that there will be a secondary market. And...I haven't received mine either.
louzarius -- I'll look again, but I really didn't see any meaningful order numbers. Also, if there are only 200 cases, they would be better served to cellar it all, to keep the established price high. Then, if they can get some 100 pointers from RMP, then they can release the 04's.

I just saw the movie, "Blood Diamond" and the followning admission was made: "Control the supply to keep the demand high". They use the same theory in the fine wine industry. It's a simply theory, and it seems to work....Again, tulip bulbs!

Add Reply

Link copied to your clipboard.