Fred Franzia of Bronco Wine, the producers of "Two Buck Chuck", was featured in an AP article yesterday that ran in many business sections. He states that no wine is worth more than $10. Bronco's new releases, a merlot and chardonnay, will bear the Napa Valley appellation. Does anybody feel that his words have any merit? Has anyone tried these new wines? While I generally feel that Napa wine is overpriced, I am not in any hurry to try these new offerings if they are anything like 2 Buck Chuck.
Original Post
quote:
He states that no wine is worth more than $10.


Strictly speaking of the average consumer, the remark probably has merit. The average guy probably couldn't tell the difference between a $10 wine and a $50 wine(hell,sometimes I can't).
Therefore, why pay over $10.
In Bronco's world, no wine should ever cost more than $10, not just because of what I have seen are quality issues, but his economies of scale are staggering. He has his own trucks and has implemented processes that cut costs (and sadly quality) to get bottles of wine quickly and inexpensively on to store shelves bettr than almost anyone. I do not enjoy wines from the central valley, but he is an innovator for sure, ethical lapses aside.
quote:
Originally posted by Purple Teeth:
quote:
He states that no wine is worth more than $10.


Strictly speaking of the average consumer, the remark probably has merit. The average guy probably couldn't tell the difference between a $10 wine and a $50 wine(hell,sometimes I can't).
Therefore, why pay over $10.


VERY true. Friend of mine likes Yellow Tail. I brought 2 wines for dinner-
Temparnillio and Pinot...he couldn't tell the difference. I'm sure he provides juice to appreciating audience....who might switch from Yelow tail. Screaming Eagle lovers _probably_ will not.
I'm curious what wine producers think of Fred Franzia as far as the impact to their businesses? I wonder if the people at Neal Vineyards or Charles Krug really care what this guy does? To me it seems more comical, I think Franzia is targeting a segment of the population that they were never going to do business with anyway.

I think Trader Joes has allowed a lot of people to get interested in wine and they start to explore some of the more expensive bottles. I know I've converted my sister-in law in the last year from saying that you can't taste the difference between Charles Shaw and anything I drink to really understanding and appreciating a really good bottle of wine.

It seems to me that as long as winemakers are making good wine, they should be fine.

Having said that, I am really losing patience with the wine prices in restaurants. I have never brought wine to a restaurant and paid corkage, but I am strongly starting to think about it.

Here is one of many articles:
http://biz.yahoo.com/weekend/fred_1.html
quote:
Originally posted by isnadd:
Having said that, I am really losing patience with the wine prices in restaurants. I have never brought wine to a restaurant and paid corkage, but I am strongly starting to think about it.


..and I ONLY go to restaurants who open MY bottles. Living in South Florida always provides choices of restaurants. As ZZ Top song goes:
"There are 2 sisters
upon the hill,
if one won't do it,
the other one will"

Smile
I concur with Serge. You've got to start BYOBing. The first time I did it I felt a little self-conscious; I got over that as soon as I saw the bill. Instead of a $60 charge for a mediocre bottle of wine, I saw a $10 corkage charge for a great bottle.

Buy a nice wine holder or case to carry the wine into the restaurant. You'll feel less obvious than walking in with the bottle in a brown paper bag.
Isnadd,

I really don't think this supply will run for long. The bulk market is drying up. I do think that Fred can take some of the fear factor away from "Napa" with his new releases, though I highly doubt they will be anything inspiring. As far as competing with $100 bottles, it's a lost cause beyond the marketing unless the expensive one is corked...now that might be a fair fight. Smile

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