Originally posted by irwin:
The current print edition of WS has an article which says that the Chinese are now buying a ton of Bordeaux wine...a huge increase over last year, though the wine is low level Bordeaux in general.
I assume they drink it with Chinese food, because, I assume, that is what Chinese people in China eat. (Of course, there are regional variants in the term "Chinese food"). Yet, it seems that Bordeaux is a poor choice.
(I wonder if this post should be in the "wine conversations" section?)
The Chinese are becoming affluent, so they can afford First Growth prices and they, like other Eastern cultures, are much more about the show than the taste. I'm sure many fine wines will be served with horrid pairings and without proper aging in order to "show the guest that their presence is appreciated". It is a masterstroke sales campaign for the Bordelais as well - they now have a new, enormous market for their wares. What a great way to keep prices in the stratosphere - never mind that your finest wines might be served with completely inappropriate food.
But give the Chinese time - they will develop their own tastes and pairings and this will all work out - but it will mean many great bottles will travel East instead of West. Such is the state of the world economy...