I wonder if it's going down since we've finally been having some good CA vintages.
Personally I used to drink CA wines mostly until they became unpalatable (think 1998), then found the stuff I liked was Aussie (hmm, 1998 again I guess)...
But now am rediscovering CA wines since you can get good ones again!
But still I drink mostly Aussie so it's not me whose hurting them.
There's a lot of competition, internationally, these days. Technology has helped a lot of regions which used to produce mediocre wine to start making decent stuff.
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