Not sure if I would buy Ontario wine (even if the Q is there, the PQR is rarely if ever attractive)...or if I would even generally drink Ontario wine if offered (ok maybe unreasonably harsh), but if the food is anything like past events put on at the Museum, $55 a ticket seems like a good price for all you can eat gourmet food and an open (wine) bar.

Alternatively, anyone considering the Amarone tasting at the King Eddy?
Original Post
The Taste Ontario in Ottawa earlier this year was one of the most successful events Vintages ever did. The event oversold and the quality of the wines offered were top drawer. There are going to be some excellent wines offered at the
AGO as Vintages has taken the time to really critique the selection.
quote:
Originally posted by futronic:
I also think it's BS that the LCBO only charges $55 for tastings involving Ontario wines and more often than not $95 for Classics tastings and other themed events.


why do you feel that way Fut? It seems logical that "THE" Ontario monopoly would want to support the LOCALS or otherwise face the backlash.

Also, Ontario tasting at more than $55 would be a much tougher sell. I'm sure some other arm of the government is offsetting the cost.
I find it unlikely the LCBO is losing money with the Ontario tasting, and I find it likely they are turning a pretty tidy profit for the Classics tastings and other events. Exclusive of product sales. They also price events in Toronto higher than elsewhere ($95 for Classics tastings in Toronto, whereas it's $75 in Ottawa, Kitchener, etc).

I'm sure the number of attendees in Toronto is significantly higher (I've heard estimates of double) than elsewhere, so even if venue costs are higher in the city, profit from tickets alone are way up and more than cover.

It's been a while since I've been to one of these LCBO tastings and it's going to take a hell of a lineup to get me out for another and make it worth the $95 tariff to get advance ordering privileges.
Is it possible that the Toronto tasting are more expensive because the lineups are better ? There are tonnes of bottles that never make it out of the GTA...

I would assume a Ontario tasting would be less expensive ... How many bottles would push $60-$1000+ compared to a Toronto Classic's tasting?
theweb:

My understanding is that the bi-weekly release tastings are for product consultants and those in the trade only (i.e. critics, some restaurant people). As such, there is no fee. Definitely not for the product consultants at least.

Sweatred:

The Classics tastings lineups are often very similar (75-90% identical), and the value of the wines substituted are similar as well. There were times where I would have preferred to taste the wines in Ottawa instead of Toronto because they were wines I was interested in purchasing.

While I won't argue that an Ontario tasting will be cheaper than others, I will state that the LCBO is charging too much for Classics tastings. I'm going to assume they're charging that much simply because they can.
quote:
Originally posted by Duojet:
Agree with Futronic.

Those from Toronto are asked to bend over too many times by the LCBO when it comes to pricing of these events and the availability of products.


I dunno, I feel like we get our money's worth, even at $95. Ignoring the fact that I usually behave boorishly enough to consume more wine than the value of the ticket price (at LCBO's high prices of course) and eat enough great food to be rather stuffed and satisfied by the end of the evening, we always end up buying wines we would not have bought had we not tasted them first, and (more importantly) avoid buying bottles that we would certainly have purchased had we not tasted first (usually for bottles that cost more than the ticket...avoiding buying one disappointing expensive bottle is quite a benefit I think). We also get purchasing priority at these events for wines that are in limited supply. I would rather pay less, but $95 for a night out like this is not so unreasonable.
quote:
Originally posted by futronic:
theweb:
My understanding is that the bi-weekly release tastings are for product consultants and those in the trade only (i.e. critics, some restaurant people). As such, there is no fee. Definitely not for the product consultants at least.
...snip .....


Has anyone here ever been to one of these - just curious what it might be like? Thanks in advance

Greg
quote:
Originally posted by Greg H:
quote:
Originally posted by futronic:
theweb:
My understanding is that the bi-weekly release tastings are for product consultants and those in the trade only (i.e. critics, some restaurant people). As such, there is no fee. Definitely not for the product consultants at least.
...snip .....


Has anyone here ever been to one of these - just curious what it might be like? Thanks in advance

Greg


they should have a policy where if you average $X per release over a year, you should be invited for free.
Sweatred:

Hi Futronic,

I really respect your opinion and love your TN's & blog but wonder if you would trade what is perhaps a $10-$30 over priced ticket per classics tastings in T.O. for the biweekly excuse that most PC's give me in the OTT area that many of the modest priced wines I might be looking for don't make it North of Ajax. At least once every second vintage release I am shut out of something that was not available here (including ISD's)

The limited few tastings I have been to in Ottawa have been full of off vintage wines like 06 CdP, 03 BOR/BRUN,06-07 Bodeaux ..etc ....I always get the feeling they are dumping the crap here.

No doubt the TO area assumes the brunt of sales and problems with the LCBO but we in Eastern ONT are often envious of your selection...


The Classics tastings lineups are often very similar (75-90% identical), and the value of the wines substituted are similar as well. There were times where I would have preferred to taste the wines in Ottawa instead of Toronto because they were wines I was interested in purchasing.
quote:
Originally posted by Sweatred:
Sweatred:

Hi Futronic,

I really respect your opinion and love your TN's & blog but wonder if you would trade what is perhaps a $10-$30 over priced ticket per classics tastings in T.O. for the biweekly excuse that most PC's give me in the OTT area that many of the modest priced wines I might be looking for don't make it North of Ajax. At least once every second vintage release I am shut out of something that was not available here (including ISD's)

The limited few tastings I have been to in Ottawa have been full of off vintage wines like 06 CdP, 03 BOR/BRUN,06-07 Bodeaux ..etc ....I always get the feeling they are dumping the crap here.

No doubt the TO area assumes the brunt of sales and problems with the LCBO but we in Eastern ONT are often envious of your selection...


The Classics tastings lineups are often very similar (75-90% identical), and the value of the wines substituted are similar as well. There were times where I would have preferred to taste the wines in Ottawa instead of Toronto because they were wines I was interested in purchasing.


Are you really saying that you are not seeing in-demand wines in Ottawa? I can say without question that virtually every time over the last 5 years I have tried to search out any wine that is almost out of stock, there is 1 bottle somewhere in the toronto area, 3 bottles in thunder bay, 2 bottles in some store in some city I have never hear of, and 6 cases in a store in Ottawa. From what I have seen, either there is a hard to believe coincidence that all of the wines I am interested in are ones allocated to a large degree to Ottawa stores, or Ottawa stores get disproportionately high allocations of high-demand wines. Even the wife is sick of hearing me whining about this.
quote:
Originally posted by Machine:
I dunno, I feel like we get our money's worth, even at $95... I would rather pay less, but $95 for a night out like this is not so unreasonable.


I agree with this. However, I also agree with futronic's opinion that LCBO is making a tidy profit at these events. The 2 are not mutually exclusive.

quote:
No doubt the TO area assumes the brunt of sales and problems with the LCBO but we in Eastern ONT are often envious of your selection...
...


This is the way of the world - money tends to places where there are more money. Going to New York, London or Hong Kong, I get better selection on most things I like. And if there is anything the LCBO is about, it's money.

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