quote:Originally posted by asv:
I'm going to rephrase this question: there are so many wines rated 90+ from WS and others, but what does the public REALLY drink? Maybe only a wholesaler can answer this question.
Retailers pick the highest rating available for their shelf talkers, rather than using one source.
Many people just go by brand loyalty, sticking to what's familiar.
Different strategies work for different wineries. Many do fine never submitting to critics or wine competitions at all. No easy answers. Getting distribution is a challenge. Getting your distributor to lift a finger to try to get your wine placed is a challenge. Making wines stores want to carry at whatever price points is a challenge.
These days in CA, if you make a $45 PN and get 92 pts, but don't have an established brand name, it's nearly impossible to get placement. The shelves are full with slow moving PSs at that price. They don't need another taking up space, when they can sell 2 cases of $25 wine in the same time it takes to sell one bottle of that $45 PN.