If he truly was a 'consumer advocate' he would taste blind and wait until prices are published before releasing his scores.
If he wasn't scared of losing his audience, he would cite examples of how he has been an advocate and his successes as such. He wouldn't be attacking his competition.
There's no need to debate finding merit in these movements. If people like something, they can vote with their dollars.
By the time any critic reverts to attacking their counterparts, the damage has been done and the weight their opinion carried has slipped from their grasp.