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Reply to "What distilled beverage are you drinking?"

while sipping some Ardbeg Supernova...

ok this is not quite the same thing as that huge bourbon distillery, but it is quite common some big distillery is marketing some seemingly smaller brands. I am thinking of Irelands Cooley distillery for instance, that is marketing various different labels, such as Connemara peated Irish whiskey, that has no real relationship to Irelands Connemara region. Well at least the whisky is not bad at all, same as the whisky from that huge Bourbon distillery.

I'd not be surprised either, to find a mix of whisky distilled at some huge distillery, but aged in casks at some local "producer", not far from the concept of independent scotch malt bottlings. Some newly opened distilleries should not be blamed buying some stuff from a distillery imho, but they should correctly inform the consumer.
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