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Reply to "Vaynerchuck or Parker?"

I took it exactly opposite.

The 'movement', is against Ghost Horse's schtick, which is the most extreme form of a wine marketing mantra that started when Robert slugged Peter and reached it's peek, well now.

Calling it a movement, may be a bit much, but the marketplace is shifting. It's getting younger, female, and cares less about ratings, luxury appeal, and 'power'.

My mailing list is over 40% female, and probably 60% under 40. (From what I can tell) That demographic would shock most Napa mailing lists. Honestly I don't know how it happened, but it's not what one would expect. Something is changing, and consumers are looking for new and different voices, who connect better with them and why they drink wine.
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