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Reply to "Vaynerchuck or Parker?"

Chris,

I think the point that some were making here is that Wine Library will still sell plenty of the wines Gary pans to its walk in customers who didn't see him pan the wine.

Also, panning wines is necessary for his show and probably increases online wine sales for Wine Library. If Gary never panned a wine, no one would trust him. By panning wines, GV has the appearance of objectivity. Thus, folks are more likely to trust a good score from GV and buy lots of the wine he recommends on the show.

So, Gary gets the best of both worlds. He gets purchases from his regular walk in folks who don't realize that he just scored certain popular wines poorly, and he gets huge online sales from folks who think he is completely objective about a wine he rates 94 points on the show.

I don't know Gary and he may be completely objective, but I don't think it is correct to suggest that panning a wine to online customers shows objectivity. I'm sure he's not taking financial hits by doing WLTV.
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