Oh, the poor old Frenchies can't sell their Vins de pays Syrah, so they've gotta ride on the back of Aussie success.
Seriously, though, as long as they don't start labelling their wines as "Barossa shiraz" or "Heathcote shiraz", I don't have a major problem. I do see the Pauly's point though. Utilising the "image" portrayed by a name is misleading if the product doesn't deliver, so the French have been arguing. That's fine if you're talking about not labelling sparkling wine "champagne", but the French have been incredibly petty in some instances. Veuve even threatened to sue a Tasmanian sparkling wine producer because the colour of his label was too close to the orange of Veuve's champagne.
Wine tastes better upside down.