Most interesting wine I found there a couple years ago was from Cougar winery. They did the smart thing and planted all Italian grapes. Now there are a few people buying from them. Better than trying to make Cab and Riesling, which I found.
And they all know that they're pricing high, but they sell out to the bachelorette parties every weekend. It's a nice life actually - loads of young women showing up regularly, no middleman or wholesaler needed, and you live in a nice area.