quote:The movement has been towards higher alcohol and that is because of Parker's love for big bold ripe reds. The longer you let the grapes hang on the vine, the riper they get, the more fruit forward they get, and the sweeter they get whick results in more alcohol.
The Sideways blip is just that, a blip on the radar. The world of fine wine waits with baited breath for Bob to speak. Producers know that if they can secure a minimum of 90 points from Bob, their wine will sell. If it hits 95, a nice price increase is in order. If they hit a home run with a 98, 99, or 100, the sky is the limit.
The WS has the same effect with their WOTY. Look at what has happened to the previous WOTY from the WS. Insignia now comes out at over $200.
The difference is that Bob appeals to geeks and the WS appeals to the masses. WS reaches the masses as a shelter magazine with articles about a lot of lifestyle choices such as travel, food, coffee, events, as well as ads geared at the affluent. The Wine Advocate is pure wine with no ads, no lifestyle articles, and generally only hits the purists.
They hit two totally seperate segments of the market. While the WS does cross into the purists area, it has broad appeal with the masses where most of the wine is sold.
Magazines/journals are forms of media. I did not intend to imply that Sideways pushed lower alc. Sideways changed the countries perception of Pinot Noir and made it much more mainstream, and introduced the lovely saying all Merlot growers/producers hate to hear "not Merlot."