Thanks for the great read. As others have said, it is a somewhat familiar journey. I can still remember the day my wife came home with a bottle of Santa Margherita Pinot Grigio from the supermarket. I never cared for the wine, but when she told me it cost $17, I lost my shit. I couldn't believe she spent $17 on a bottle of wine. It's funny how that price point limit has crept up over the years.