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Reply to "Mark Herold's of Merus new wine call Ardore"

quote:
Maybe it would help if, instead of thinking of it as $175/bottle, if you thought of it as 1/2 the price of L & M!! Its all a matter of your perspective.

By the way, I think it is safe to say that Merus is now "approaching" $175/bottle.


GPN--- Yes, and I wouldn't buy either one, L&M or Ardore. These wines are such a big turnoff, because of the introductory pricing. You know right from the start where they are going with their prices, whereas, Merus started in a lower range and raised prices to their current level of $750 per six, or $125 per bottle, over a 8 year period.

Realistically, one must be prepared to drop off a mailing list quickly, and not be continuously stepped up to the next level. I dropped off the Bankiet list because prices were continuously raised, and they were even less than Ardore.

I suppose Mark Herold will be looking at the success of Ardore and try to anticipate the rate of list attrition before deciding on the final price for the 2005 Merus.
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