This is no joke, BRR!
There are plenty of places where, due to shipping or gov taxes, getting a decent bottle of wine for under $10 is hard quest. So when you find a reliable steady drinkable bottle, it's information to share and celebrate!
And FYI, Lushy, the hubby and I are in California and when we went to Montreal it was a huge shocker - all our everyday CA wines were through the roof! But a SAQ employee took pity on us for and most of the trip it was French, Italian and Spanish wines. There, the wines that were pricier in LA, were cheaper!