I love red meat and the rarier the better. I eat it as often as I can my cholesteral is lower than a deadman's and I go for the lowest fat content usually bison or filet mignon. Say what you will but I believe that it is all in the mind or in your genes. I'm lucky and I can eat whatever I want "in moderation" and still keep my levels in check. I think a lot of people listen to the "hype" and let their mind rule over their better instincts. EVERYTHING IS FINE IN MODERATION.