Why would you let someone ship you a case of wine that you don't know? I finally broke down and bought some wines from these guys - I think their business model is excellent in that it's the palate of one person selecting the wine to offer - but I'm still not going to suggest that they send me something I don't know. For the money, I can think of a hundred wines I already know and I'd buy - why let someone else decide what I'll drink? What if it's a whole lot of some offbeat chardonnay that I don't like?