Quote from Reuters:
"(AAPL) sold more watches in 2019 than the entire Swiss watch industry, according to new data from the research firm Strategy Analytics. For the year, Apple (ticker: AAPL) sold an estimated 30.7 million watches, up 36% from the previous year, while the entire legendary Swiss watch industry sold 21.1 million watches, down 13%. It was the first year that Apple’s watch sales topped the Swiss watch sector."
I am not sure I've ever seen an Apple Watch.