@The Old Man posted:
Does It stike anyone odd, that's the awful Mexican beer Corona, which has been struggling because of its name, is running their normal happy summer commercial with lots of people gathering at beaches, picnics and parks?
What other type of ad campaign should they run? Kinda tough to run something more serious and in the present, when your brand name is already in the dumper.
Considering how many numbskulls flocked to beaches, pools, parks, indoor gatherings, bars, etc. when restrictions eased in many areas, there’s definitely a pent-up demand for harkening back to the “good days”. Corona has never been a beer aficionado’s type of beer, for sitting around a fire and chewing the fat with buddies. Summertime/party time is it’s sweet spot.