Ok, this is kind of what NOT to do. I'm a native New Yorker (LI) who moved to St Louis about 10 years ago for work. One week in, my roommates and I (all just moved in from out of town), needed pizza.
So, just down the street was a place we saw called Imo's - looked like a pizza place, can't be too bad, right? Go in, smells ok, order a large, get the box, go home.
When we opened the box we saw: a round circle with cheese and sauce right to the edges CUT IN SQUARES?!??*&$!!? The crust was thin, with no body or chew. Basically, to a New Yorker, it was a large matzo covered in crap, like the worst appetizer you can imagine. The cheese is some abomination that sticks to the roof of your mouth (what the hell is provel cheese?).
I later find out this Imo's is actually a chain.
Don't eat pizza in St Louis.