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Can you tell me the name of your establishment so I make sure to never go there? |
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No matter how you say it. Wines are stred either too warm, too cold, no humidity control. 3-4 minutes in a cold bath will not bring temperature from 75 - 80 degress down to 65 degrees. Maybe the surface of the bottle but not the wine. Heating the over too cold wine also is a bad way to treat the product. PS: I think I'll also avoid your establishment. |
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FWIW, it cost us approximately $7,500 to buy a refrigeration unit that holds 2,600 bottles. We spent another $3,000 to buy 5-50 bottle units behind the bar to hold the BTG bottles.
For $10k, you can get refrigeration for all your bottles. Why build a list with 585 selections and incur the cost to buy them if you don't want to add the small, marginal cost to store them? |
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I am often amazed at the number of restaurants that would never consider serving a patron a galss of water at 80-85 degrees, even in winter, but never have second thoughts about serving wine at that temperature!
fact: Heat rises. How often have you gone in an establishment and looked up at a wine racks going floor to ceiling at room temperature. If it's 75 degrees at floor temp, what do they believe the temp of those bottles near the ceiling is? Da! Answer: Guess I'll drink beer today. |
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I'd like to make a couple of points, the first being that this survey wasn't scientific and therefore the data isn't reliable because it could easily be skewed (for example, the respondents were 80% male...do women not frequent restaurants?!)
Second, I find the market segmentation interesting. The people spending $100+ on a bottle of wine were "more hospitable" to somms, wanted more choices on the wine list, and also thought the wine list was very important when they select a restaurant. Isn't this the target audience of sommeliers? Why wasn't there more focus on this group? Not to sound condescending, but maybe the hostility expressed in this survey and on this board originates from a group of people who have only minimal exposure to sommeliers. |
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My thoughts on restaurant wine service.
Most restaurants have too many wines. The "kitchen sink" mentality rules, with anything getting a 90 or above from the major critics finding its way on to most lists. Most wine lists lack any real variety. A selection of 250 different, high scoring Cabernet Sauvignons from Napa is not variety, in my book. Almost every wine list is essentially the same. Wholesalers have monthly quotas and that is what they focus on, regardless of what kind of restaurant they sell to. It irritates the hell out of me to go to a "French Bistro" and see California wines 10 to 1 over French on the list, and the only French are pedestrian. The same applies to Spanish food restaurants, Italian restaurants and so on. I find misspellings, incorrect grammar, vintage errors and appellation errors unprofessional, and businesses should make sure these pieces are properly written and pleasing to the eye. There are far too many wines at the high end of the wine list. Restaurateurs do not invest the money in training their staffs. First off, turnover averages well over 150% in most restaurants, so the investment in the mind of many owners seems to be money down the drain. Training does not have to be elaborate or highly technical to be effective or to lead to great service. The internet and Costco have made the prices of wine known to most consumers. Retsuaurants must abandon the 3 - 4 times wholesale markups and price the list intelligently to encourage purchases and deliver the sales and profits needed for the business to thrive. I am not as-a-matter-of-factly implying that this is easy, because it is not. Restaurants are highly taxed, regulated, and squeezed with fees from all sides, so remaining profitable takes vigilance and creativity. ********************************************** "Asking government to fix this crisis is like asking the arsonist to put out the fire." -Thomas Sowell |
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